Google Ads Display
Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
Target impression share
If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
Target impression share
An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.
She prefers more control over all aspects of her Display campaigns.
A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him?
His ads are automatically created from the building blocks he provides, like headlines, descriptions, logos, and images.
Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?
The images they wish to use
Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?
The images they wish to use
What is a key benefit of Display campaigns?
Advertisers can provide minimal input to create a Display campaign.
Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?
Google Ads gives you total control over your budget.
A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign?
Uploaded ads (Image & AMPHTML)
A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?
Search Ads can appear on relevant searches by potential customers.
Responsive Display ads
An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids?
Target CPA (cost per acquisition)
Target ROAS (return on ad spend)
A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign?
Budget amount
Creative assets
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign?
Budget amount
Creative assets
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids?
Target CPA (cost per acquisition)
Target ROAS (return on ad spend)
A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?
Optimized targeting
A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?
Her ads will serve on website content related to her business or her customers’ interests based on her targeting decisions
Explanation: Google Display ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet. Your ads get matched to content related to your business or to your customer’s interests.
An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?
Automated bidding
An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation?
Images
Headlines
Marta’s Display campaign has delivered results beyond her expectations. She knows she increase returns with added spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in this situation?
By optimizing her available ad budget for maximum growth.
What’s an advantage of Responsive Display Ads?
They’re limited to banner-eligible slots.
A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?
Google Display ads connect with audiences through apps, YouTube, and millions of other websites affiliated with Google.
Match the benefit of each ad type to the appropriate ad format option.
Control- Uploaded image ads
Efficiency – Responsive display ads
Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time?
Responsive display ads
Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?
Remarketing
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
She prefers more control over all aspects of her Display campaigns.
How Does Google Display Ads Grow Marketing Results For Advertisers?
It harnesses a multitude of signals to place ads against the most relevant content.
Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Conversion-focused bidding
Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best Fit The Available Space On Page?
Responsive display ads
Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?
AMPHTML ads and image ads
Jacob’s Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store Sales. He’s Heard That Specialized Campaign Types Can Help Him Meet These Kinds Of Goals. Which Campaign Type Can Help Jacob Achieve His Offline Business Objectives?
Local
Ingrid Wants To Acquire A Lot Of Exposure For A New Product Line That She’s Launching. She Understands That She Can Reach A Significant Portion Of People On The Internet With The Help Of A Display Campaign. In What Way Will A Display Campaign Achieve Ingrid’s Marketing Goal?
Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
Explanation:- Display Ads allows you to reach audience beyond Google Search. Google Display Network consist of millions websites where your ads can be shown. Display Ads campaigns are good option is you want to reach potential customers when they are browsing websites that are related to your product or services.
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A revenue-focused bidding strategy
What’s an advantage of the reach of Responsive Display Ads?
They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Conversion-focused bidding
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
So that spend is not reallocated between two different marketing objectives
Explanation: Different advertising goals need different approach. Your available Google Ads campaign options will depend on the goal you set. When using a Performance Planner tool it’s important not to combine campaigns with different goals into one plan. Because your budget can be allocated inefficiently between different marketing goals.
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal?
Standard remarketing
Dynamic remarketing
What are two ways Google Ads can fuel your business goals?
Increase online, in-app, in-person, and over-the-phone sales.
Get more of the right people to visit your website.
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
In-Market audiences
Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?
It allows him to reach over 90% of global internet users across more than three million apps and websites.
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Custom Intent audiences
Which two are available in Google Ads?
Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
Language targeting, which lets you reach people with your selected language as their browser’s language setting.
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
Custom Affinity audiences
Which factors should an advertiser consider when deciding on a bidding strategy?
User journey complexities, performance, and auctions
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
In-Market audiences, Custom Intent audiences, Similar Audiences
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
A Smart Display campaign
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use?
Demographic targeting
Affinity audiences
Julie wants to show potential customers products they previously viewed on her website.
What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
A pre-uploaded feed
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
You can set your own budget and can change it at any time.
Which group would you be able to reach with a Google Display campaign using demographic targeting?
27-year-old men
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
By getting her ad in front of the right people, in the right place, at the right time.
What’s one benefit of using responsive display ads?
They can run on native inventory.
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids?
Target CPA (cost per acquisition)
Target ROAS (return on ad spend)
An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids?
Target CPA (cost per acquisition)
Target ROAS (return on ad spend)
Which Display Ad format adjusts to available ad space?
Responsive Display Ads
Which statement accurately describes the reach of Affinity Audiences’ targeting?
It reaches TV-like audiences, based on their lifestyles, interests, and passions.
How can Performance Planner serve your business?
By optimizing your ad budget for maximum growth
Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
Dynamic remarketing
What is a valid recommendation that the Performance Planner can provide?
Set a specific target CPA (cost-per-acquisition)
Explanation: Performance Planner is a tool that helps you plan and manage your advertising budget. With Performance Planner, you can access forecasts for your campaigns, understand opportunities in seasonal periods, and manage budgets across accounts and campaigns. You can also explore outcomes by adjusting campaign settings, which lets you fine-tune your campaigns for optimal performance. Whether you’re looking to save money or improve results, Performance Planner is an essential tool for anyone running advertising campaigns. One of recommendation you can get from Performance Planner is to set a specific target CPA.
What are two reasons a marketer might use Responsive Display Ads?
Cost-effective: Get more conversions at a similar cost-per-acquisition.
Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Demographic targeting
What are two benefits of automated bidding?
Cross analysis, Time saving
What’s provided by Responsive Display Ads?
Reach, simplicity, automation
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
Remarketing lists
Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?
It allows her to show ads to people who previously visited her website as they browse websites and use apps.
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign?
Responsive Display ads
Uploaded ads (Image & AMPHTML)
Why Should An Advertiser Consider Using Responsive Display Ads?
They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.
What’s a characteristic of Responsive Display Ads?
They let you create ads that serve in all ad slot sizes.
Which statement is true about the value of Google Display Ads?
It uses best-in-class automation and bidding to reach millions of users at just the right moment.
What’s an advantage of Responsive Display Ads?
They’re built for performance, reach, and scale.
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
Demographic Audiences
Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Search
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
When should you use responsive display ads?
When your primary goal is performance.
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
To reach a broad audience for his scooters.
Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
He wants to get his newest product in front of as many people as possible.
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction
Depth of signals used and cross analysis – Integrates a large variety of signals and considers new ones to evaluate user intent
Machine learning – Alleviates the strain on marketing resources by automating more manual tasks
Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time
Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Saves time and marketing resources
Sets the appropriate bid for each and every auction
Integrates a large variety of signals to evaluate user intent
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Remarketing
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
They can spur meaningful actions you can measure.
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Drive action
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
3,000,000
Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
Automated bidding
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals?
Boost your conversions by connecting you to people in the moments that matter.
Help you reach a wider audience and maximize exposure.
A Company Creates Niche Sporting Equipment For Active Female Senior Citizens. The Company Expects Potential Customers To Be Above 65 Years Old, Either With Or Without A Shown Interest In Sports. The Company’s Marketing Team Is Looking To Build Awareness About Their Company’s Innovative Products. Which Option Can Best Help Them Reach Their Specific Audience?
Demographic targeting
Angela’s Ready To Get Started With Her First Smart Display Campaign, But Her Account Isn’t Yet Eligible Due To Not Having Enough Conversions In The Last 30 Days. What’s The Minimum Number Of Conversions Needed (In The Last 30 Days) To Be Eligible To Set Up A Smart Display Campaign?
At least 50 conversions on Display or at least 100 conversions on Search.
Colin Is Planning Out A New Google Display Ads Campaign With The “Build Awareness” Marketing Objective In Mind.
He wants to get his Display Ads in front of as many people as possible.
Diana Is Running A Successful Remarketing Campaign. She Wants To Expand Her Reach With Other Targeting Options. While Creating A New Google Ads Display Campaign With The “Influence Consideration” Marketing Objective, She Chooses Similar Audiences As Her Targeting Option. What Information Is Used To Identify Similar Audiences?
Audience interest around different topics
Doreen Is Looking To Drive Sales On Her Website, And Is Considering Creating A Google Display Remarketing Campaign How Might Remarketing Help Her Meet Her Marketing Objective?
It reaches audiences who previously visited her website as they browse network websites and use network apps.
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Drive action
A Company Creates Niche Sporting Equipment For Active Female Senior Citizens. The Company Expects Potential Customers To Be Above 65 Years Old, Either With Or Without A Shown Interest In Sports. The Company’s Marketing Team Is Looking To Build Awareness About Their Company’s Innovative Products. Which Option Can Best Help Them Reach Their Specific Audience?
Demographic targeting
Which Display Ad format runs in both native and non-native inventory?
Responsive Display Ads
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Audience interest around different topics
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
It places Mandy’s ads against the most relevant content by using best-in-class intent signals.
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
By giving advertisers control over the maximum they spend per month.
Which statement is true about Responsive Display Ads?
The ads adjust to available screen space when delivered.
What’s one reason to use a responsive display ad for your campaign?
You want to increase ad performance.
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
3,000,000
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign?
Similar Audiences
Custom Intent audiences
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
Dynamic remarketing
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
What is one way that Performance Planner helps businesses increase sales?
By maximizing the number of conversions for a spend scenario
What is a key benefit of Smart Display campaigns?
A Smart Display campaign can be created with minimal input from advertisers.
What is a key benefit of Display campaigns?
Advertisers can provide minimal input to create a Display campaign.
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?
Uses machine learning to set bids, which saves time.
Is auction-specific to increase the chance for conversion.
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
Size, appearance, and format
Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.
Which targeting option should she choose to accomplish this?
Similar Audiences
Why should your business use Performance Planner?
It makes recommendations that are validated using machine learning.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account?
Bids
Budgets
Explanation: Performance Planner is a valuable tool that provides forecasts and lets you optimize your advertising budget. This tool is powered by machine learning and analyzes billions of signals weekly. It’s all about your budget optimization, not ad format or targeting.
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Revenue-focused bidding
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
It harnesses best-in-class intent signals to place her ads against the most relevant content.
How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Similar Audiences will find users who are similar to those on the Checkout Abandoners list.
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Display
Which two statements are true about the use of targeting options to optimize a Google Ads campaign?
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
Location targeting allows your ads to be served only in the specific geographic locations you choose.
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign?
Budget amount
Creative assets
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
Affinity audiences
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When your ads must meet exact branding requirements.
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
In-Market audiences
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
It allows her to reach over 90% of global internet users across millions of apps and websites.
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Target impression share
What can automated bidding help an advertiser improve?
Performance
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
Drive action
When should you use AMPHTML ads?
When your goal is to provide faster ad experiences.
When your goal is to provide safer ad experiences.
What are two ways that Google Ads can drive your business goals?
Boost your conversions by connecting you to people in the moments that matter.
Help you reach a wider audience and maximize exposure.
How do Responsive Display Ads use automation?
Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
A recommended average daily budget
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
Performance, auctions, and user journey complexities
