We can use the following methods to compare users based out of India and Indonesia having similar watch behavior on an OTT platform via Funnels:
Use Funnels to compare different segments within multiple geographic regions: You can create funnels for users based out of India and Indonesia who have similar watch behavior and compare their conversion rates at each stage of the funnel. This will give you insights into any differences in behavior between the two regions.
Use Cohorts to compare different regions and measure the retention of the users: You can create cohorts for each region and track the retention of users over time. This will give you insights into how well each region is retaining its users.
Use Geography filter in segments to evaluate the reachability within regions: You can create segments for each region (India and Indonesia) and filter the data by geography. This will give you insights into the performance of each region and help you identify any disparities.
Use Events to understand your low performing geographies: You can track events such as app launches, video plays, and subscription sign-ups to understand the usage patterns of your app in each region. This will help you identify any low-performing regions.
